Motivating employees through internal communication satisfaction in the retail sector in Pune

Employees today are bombarded with useless information from multiple sources The challenge, therefore, is ensuring connectivity in a rapidly changing environment. This is especially true of Retail Industry where there is a high attrition rate. The survey studies the internal communication systems of Retail organizations for motivating employees and for ensuring customer satisfaction. It studies whether the employees have access to accurate and relevant information necessary for performing effectively their job roles. Every company needs to "filter" the noise that leads to information overload. With the amount data streaming in, it is difficult to drill down to the relevant information that needs to get out to employees and which will engage them and derive maximum productivity. The study showed that all employees prefer face-to-face interaction. Interpersonal, dialogic communication remains important throughout the organization (c) 2014 The Authors. Published by Cognitive - crcs under responsibility of the Author(s).