Shaping Public Opinion about Regional Integration: The Rhetoric of Justification and Party Cues

The article investigates how justifications used by politicians to explain their positions on policies of regional integration shape public opinion about these policies. I argue that support for a policy position increases when politicians tailor their justifications to the expectations of their audience, and I suggest that this happens even when party cues offer a less effortful way of forming opinions. I test my theoretical expectations in laboratory experiments with diverse samples, which manipulate party cues and justifications for a policy of European integration. I find that citizens use justifications and cues to form opinions. The relative importance of the two factors depends on individual dispositions and political context. In a non-competitive context (study 1), politically invested citizens use cues, while uninvested citizens use justifications. In a competitive context (study 2), the opinions of politically invested citizens are shaped by both factors, while the opinions of uninvested citizens become erratic.