SOCIAL RESPONSIBILITY IN FINANCIAL INSTITUTIONS AND RESPONSIBLE INVESTMENTS IN PANDEMIC TIMES

The financial sector has been perceived as an important instrument of global poverty reduction. The research aims to analyze the institutional initiatives that reflect the social responsibility of financial entities, in the different regions of the world, directed to their clients and other stakeholders, as support and social investments within the scope of their performance during the pandemic. Quantitative, exploratory and descriptive research, with transversal collection of secondary data. After the tests, it was possible to confirm the hypotheses that there are statistically significant differences between the initiatives of the financial institutions that adhere to UNEPFI, as well as those that worked at Covid-19, depending on whether or not they are signatories to the Principles of Banking Responsibility (PRB), however, these initiatives are not significantly different in relation to their region of origin. The study also addresses the PBR and contributes by providing a global and structured view of the theme, presenting the profile of companies in the sector that adhere to sustainable finance guidelines in the world and describing the investments made by the signatories of the PRB as support to society during the pandemic.