Market Orientation, Corporate Social Responsibility, and Business Performance

被引：103

作者：

Ben Brik, Anis ^{[1
]}

Rettab, Belaid ^{[1
]}

Mellahi, Kamel ^{[2
]}

机构：

[1] Dubai Chamber Commerce & Ind, Business Dev Sector, Econ Res & Sustainable, Dubai, U Arab Emirates

[2] Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England

来源：

JOURNAL OF BUSINESS ETHICS | 2011年 / 99卷 / 03期

关键词：

market orientation; corporate social responsibility; resource-based view; Dubai; emerging economies; HUMAN-RESOURCE MANAGEMENT; FINANCIAL PERFORMANCE; CUSTOMER ORIENTATION; FIRM PERFORMANCE; STRATEGY; ANTECEDENTS; IMPACT; JOB; ATTRACTIVENESS; INNOVATIVENESS;

D O I：

10.1007/s10551-010-0658-z

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.

引用

页码：307 / 324

页数：18

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