Enterprise Digital Transformation in Ecuador: Strategic Options

Many companies in Ecuador are managing the opportunities and risks that digital transformation represents. To help them to better understand how to address this challenge, we describe the strategic options that 94 companies, which are among the 500 largest companies in Ecuador, have adopted to implement those independent aspects that digital transformation demands. With a quantitative-deductive approach of a descriptive type and based on a corporate digital transformation framework, we design a set of variables that senior management can use as guidelines when planning a digital transformation strategy. The results obtained yield important definitions and findings of the performance of senior management in relation to the challenges of business transformation. This work contributes to the knowledge of those who must make strategic decisions in particular business contexts to overcome the complexities of strategic business transformations.