Research on the Popularity of Cosmetics and its Future in Vietnam Market

Cosmetics are gradually becoming an indispensable necessity in life. Grasping that, many cosmetic brands are gradually appearing and occupying a large market, besides the 4.0 era has created many opportunities as well as presented competition in the industry. Currently, 90% of Vietnamese cosmetic enterprises are distribution agents of foreign partners. The purpose of this study is to investigate the preference for imported cosmetics by consumers in the Vietnamese market and to clarify the position of the foreign cosmetics industry in our domestic market. From there, predicting the near future of the domestic cosmetics industry as well as the consumption trends of Vietnamese people. Wishing to bring a clearer view to the development as well as increase the competitiveness of the domestic cosmetics industry in Vietnam. The article was completed based on an online survey with the audience being consumers of all kinds of cosmetic products available on the Vietnamese market.