MANAGERIAL COMPETENCIES AND THEIR FORMATION IN THE PRISM OF REGIONAL CULTURE

The formation of managerial competencies for a modern manager is the basis for their own effective activities and for evaluation by expert communities. This process involves a number of institutions and mechanisms that affect various areas of society. The author forms an interdisciplinary approach to the study of managerial competencies based on the analysis of theoretical approaches to such concepts as "education", "management", "nonprofit organizations", "leadership". The methodological basis of the research is formed by the work of the american sociologist P. DiMaggio, revealing the specifics of nonprofit cultural organizations and leading figure of british culture F. Matassa, based on many years of experience in managing art projects. As the main research model, the author suggests an "integral indicator of competence formation", which allows evaluating specific competencies of managers at several levels. The object of the research is the heads of rural cultural institutions of the Kursk region, who acted as initiators of social projects. Using unstructured interviews and document analysis, the author answers the question about the impact of education on the formation of managerial competencies in managers and comprehensively assesses the formation of competencies as a result of project implementation. As a conclusion, the thesis is that the very fact of receiving education is insufficient for the formation of managerial competencies, since the modern manager acts in a situation of high risk and the need for their constant improvement, which can be facilitated by the active activities of cultural institutions. (C) 2020 Published by European Publisher.