BETWEEN ENVIRONMENTAL PROTECTION AND TECHNOLOGY: EUROPEANS' ECOLOGICAL ATTITUDES

The article presents the results of data analyses based on the European Values Study surveys (2017-2020) conducted in 34 European countries, in relation to attitudes towards environmental protection. It is underlined, that personal motivations influence also real possibilities of introducing environmental technologies. The article describes environmental attitudes in the perspective of almost the entire European continent, as well as the differences in these attitudes across individual countries and regions of Europe. It is noted that environmental attitudes vary significantly depending on how the problem is defined - in a macro-social vs. micro-social perspective. It has implications also for environmental engineering, since it is not enough to prepare a good technology, but it is also important to convince people to use it.