Research on the Impact of Life Cycle on the Financing Mode Selection of E-commerce Enterprises

At present, e-commerce enterprises are playing a significantly important role in Chinese economy. Locating in different phases of the life cycle and implementing varied developmental strategies, these enterprises require the capital of different natures and scales. In accordance with the financing demands of e-commerce enterprises in different life cycle phases, the thesis analyzes the impact of life cycle on how enterprises implement financing from three perspectives: financing environment, financing costs and financing risks. It is aimed at promoting enterprises to be smoother in financing, lowering capital costs and improving the efficiency of using capital, thereby further promoting e-commerce enterprises to enjoy health and sustainable development.