Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?

被引：1
|
作者：
Nyawasha, Tawanda Sydesky [1 ]
Chipunza, Crispen [2 ]
机构：
[1] Univ Limpopo, Dept Sociol & Anthropol, ZA-0727 Polokwane, South Africa
[2] Cent Univ Technol, Dept Human Resource Management, Bloemfontein, South Africa
来源：
INTERNATIONAL SOCIAL WORK | 2015年 / 58卷 / 02期
关键词：
Behaviour change; critical awareness; HIV/AIDS communication; mass media; social space; MASS-COMMUNICATION; MEDIA CAMPAIGN; PREVENTION; IMPACT;
D O I：
10.1177/0020872813477883
中图分类号：
C916 [社会工作、社会管理、社会规划];
学科分类号：
1204 ;
摘要：
In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contribution of campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall aim of this study was to assess the relationship between exposure to radio broadcasting messages and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be instrumental in promoting HIV/AIDS awareness and education.
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页码：223 / 237
页数：15
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