The new economy and successful marketing strategies of the Polish firms on the CEE markets

The main microcconomic changes that can be observed in the New Economy are the new rules and mechanisms of co-ordination of economic activity, the new sources of competitive advantage and the development of the information technology. The changes in the economy influence the evolution of marketing concept and marketing strategies of contemporary firms as well. The firms that have learned to implement the rules of the New Economy in their marketing strategies achieve competitive advantage on their local and foreign markets. There are two types of strategies of Polish firms that prove especially successful in the competition on the CEE markets.