Innovate faster by melding design and strategy

被引：0
|
作者：
Chhatpar, Ravi [1 ]
机构：
[1] Frog Design, Palo Alto, CA USA
来源：
HARVARD BUSINESS REVIEW | 2007年 / 85卷 / 09期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
If designers are brought into the innovation process at the very beginning, they can test prototypes and share users' responses even as the business case is being developed, enabling companies to nimbly adjust to changes in market opportunities.
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页码：30 / +
页数：3
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