Research on two-stage pricing strategy of fresh products based on consumer types

被引：1
|
作者：
Liu, Xiang [1 ]
Fu, Na [2 ]
机构：
[1] Tianjin Univ Commerce, Boustead Coll, Tianjin, Peoples R China
[2] Tianjin Agr Univ, Tianjin, Peoples R China
来源：
2019 INTERNATIONAL CONFERENCE ON ECONOMIC MANAGEMENT AND MODEL ENGINEERING (ICEMME 2019) | 2019年
关键词：
fresh produce; two-stage pricing; consumer type;
D O I：
10.1109/ICEMME49371.2019.00124
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
In order to improve the profitability of fresh products, fresh retailers can adopt a two-stage pricing strategy to realize smooth sales of fresh products and reduce sales risks. Based on the influence of consumer types on the product pricing strategy, this paper compares the returns of the three pricing strategies and provides a reference for the pricing strategy of fresh retailers.
引用
收藏
页码：603 / 608
页数：6
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