Marketing Strategy for Web-based Firm

On-line shopping and on-line business, competition and shortened product cycles, along with expending globalization, drive the need to implement e-business technology. Marketers need a relative thorough plan to promote company's development. The marketing strategy is prepared to help a pure plays firm enlarge its global market, a remarkable domain is definitely important for development. Also product, price, promotion, place, community and brand can be chosen to make up the market mix during the four stages (awareness, exploration/expansion, commitment and dissolution) that are necessary to build customer relations.