What Is Really Quantum in Quantum Econophysics?

Econophysics is a branch of economics that applies concepts and methods from physics to the financial markets. This article focuses on the approaches to quantum finance developed by Kirill Ilinski and Belal E. Baaquie to deal with the uncertainty characterizing financial time series. Allegedly, their models rest on a formal analogy between quantum mechanics and finance. In order to evaluate them, we raise the question what is really quantum in quantum econophysics. We then argue that the supposed analogy breaks in an important manner, which is relevant to explain the empirical success of the proposed models.