Research on the Competency Model for Tourism Management Undergraduates

With the rapid development of China's tourism industry, the domestic education of tourism management major came into being. However, the comprehensiveness and complexity of tourism management education resulted in significant competency differences among the students, leading to serious dislocation of school-enterprise talent supply and demand. This study selected tourism management undergraduates (TMU) as its subjects, combined the results of literature research and questionnaire survey, established a preliminary competency model for TMU through status and factor analyses, and extracted four main factors of the competency model: physical and mental quality, character and moral, science attainment, and professional qualities. Based on the proposed model, the authors brought forward some comments and suggestions for tourism management education.