Does the nudge effect persist? Evidence from a field experiment using social comparison message in China

被引：1

作者：

Qin, Botao ^{[1
]}

Chen, Haoyan ^{[1
]}

机构：

[1] Xi An Jiao Tong Univ, Jinhe Ctr Econ Res, Xian 710049, Shaanxi, Peoples R China

来源：

BULLETIN OF ECONOMIC RESEARCH | 2022年 / 74卷 / 03期

关键词：

energy-saving behavior; social comparison message; social norms; INTERVENTIONS; CONSERVATION; BEHAVIOR; NORMS; FEEDBACK; POWER;

D O I：

10.1111/boer.12313

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We designed and carried out a field experiment in which we imposed social comparison incentives and technical recommendations on student dormitories through electricity consumption reports and energy-saving suggestions materials, respectively. Our findings are as follows: (1) Regression results on all users show that the effect of social norms is not statistically significant. (2) A social comparison message has a heterogeneous effect on consumers' energy use. Low- and high-energy users reduced their electricity consumption by 26% and 14%, respectively, in the first week after the treatment. (3) The effect of social norms is time sensitive.

引用

页码：689 / 703

页数：15

共 50 条

[1] SOCIAL COMPARISON AND EFFORT PROVISION: EVIDENCE FROM A FIELD EXPERIMENT
Cohn, Alain
Fehr, Ernst
Herrmann, Benedikt
Schneider, Frederic
[J]. JOURNAL OF THE EUROPEAN ECONOMIC ASSOCIATION, 2014, 12 (04) : 877 - 898
[2] Tax Compliance in Rwanda: Evidence from a Message Field Experiment
Mascagni, Giulia
Nell, Christopher
[J]. ECONOMIC DEVELOPMENT AND CULTURAL CHANGE, 2022, 70 (02) : 587 - 623
[3] The Effect of Social Information on Giving from Lapsed Donors: Evidence from a Field Experiment
Jackson, Kristoffer
[J]. VOLUNTAS, 2016, 27 (02): : 920 - 940
[4] The Effect of Social Information on Giving from Lapsed Donors: Evidence from a Field Experiment
Kristoffer Jackson
[J]. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 2016, 27 : 920 - 940
[5] Governments can nudge household solar energy adoption: Evidence from a field experiment in Switzerland
Neumann, Oliver
Gonin, Audrey
Pfalzgraf, Maurus
Patt, Anthony
[J]. ENERGY RESEARCH & SOCIAL SCIENCE, 2023, 105
[6] Does corporate social responsibility matter in the food industry? Evidence from a nature experiment in China
Kong, Dongmin
[J]. FOOD POLICY, 2012, 37 (03) : 323 - 334
[7] Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment
Sun, Tianshu
Viswanathan, Siva
Zheleva, Elena
[J]. MANAGEMENT SCIENCE, 2021, 67 (02) : 808 - 827
[8] The Use of Intergroup Social Comparison in Promoting Water Conservation: Evidence from a Survey Experiment in China
Wang, Yijie
Xie, Lei
Li, Shuang
[J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2022, 19 (13)
[9] Does social security policy matter for corporate social responsibility? Evidence from a quasi-natural experiment in China
Lv, Wendai
Ma, Wenhao
Yang, Xiandong
[J]. ECONOMIC MODELLING, 2022, 116
[10] Shaming Microloan Delinquents: Evidence from a Field Experiment in China
Bu, Di
Liao, Yin
[J]. MANAGEMENT SCIENCE, 2022, 68 (05) : 3768 - 3790

← 1 2 3 4 5 →