Sustainable wine tourism development through the lens of dynamic capabilities and entrepreneurial action: an exploratory four-region perspective

This study contributes to the sustainable wine tourism literature in various ways. First, using a multi-country approach, the study empirically explores the perceived benefits gained from wine tourism, and the ways in which it could be developed sustainably. These dimensions are examined through the lens of the dynamic capabilities approach and entrepreneurial action. Subsequently, a theoretical framework is proposed to enhance understanding of the development of sustainable wine tourism. Unstructured, in-depth, face-to-face interviews were conducted with 56 winery owners and managers. The two theoretical frameworks help understand the various forms in which sensing and seizing can be materialised in opportunities for wine tourism development, and reconfiguring, or moving forward, to identify ways to achieve its sustainability. Stemming from the findings and the adoption of the theoretical contributions, a strategic toolkit is proposed, which provides guidance to various stakeholders in their efforts to develop a sustainable wine tourism industry.