Innovation and Differentiation Strategies Integrating the Business Strategies and Production in Companies Networks

被引:0
|
作者
Santos Milreu, Francisco Jose [1 ,2 ,3 ]
de Oliveira Costa Neto, Pedro Luiz [1 ]
Kyrillos, Sergio Luiz [1 ,4 ]
de Souza, Jose Barrozo [1 ,5 ]
Shibuya, Marcelo [1 ]
机构
[1] Paulista Univ UNIP, Dr Bacelar St 1212, Sao Paulo, Brazil
[2] Sao Caetano do Sul Municipal Univ USCS, Sch Engn, Sao Caetano do Sul, Brazil
[3] Santo Andre Fdn FSA, Sch Engn, Santo Andre, Brazil
[4] Sao Paulo Fed Inst IFSP, Sch Engn, Sao Paulo, Brazil
[5] Espirito Santo Fed Inst Educ Sci & Technol IFES, Sch Engn, Vitoria, Spain
关键词
Companies networks; Business strategies; Production strategies; Innovation; Differentiation strategies;
D O I
10.1007/978-3-319-22756-6_6
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This study presents an overview of the business and production strategies with a focus on innovation and differentiation strategies as main factors for competitiveness in companies networks (NetC), developed through a qualitative and exploratory approach with data from multiple sources in interviews with the automotive industry business managers from suppliers in Stamping, Forged and Machined segment of Sao Paulo, in which the participation of governance of corporation as a key element for the success of NetC was highlighted, bringing competitive advantages by acquired know-how, promoting the strengthening and consolidation among partners, developing productive sets as many focuses of action, as well as providing shorter delivery times and order fulfilment, enabling the standardisation of programs and growth of social capital among the involved companies.
引用
收藏
页码:45 / 52
页数:8
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