Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media

被引：5
|
作者：
Kowalczyk, Christine M. [1 ]
Royne, Marla B. [2 ]
机构：
[1] East Carolina Univ, Coll Business, Dept Mkt & Supply Chain Management, Greenville, NC 27858 USA
[2] Univ Memphis, Great Oaks Fdn, Dept Mkt & Supply Chain Management, Fogelman Coll Business & Econ, Memphis, TN 38152 USA
来源：
INTERNATIONAL JOURNAL OF CONSUMER STUDIES | 2016年 / 40卷 / 05期
关键词：
Consumer socialization; children; screen media; attitudes toward advertising; restrictive mediation; RESTRICTIVE MEDIATION; TELEVISION; CONSUMER; PARENTS; STYLES;
D O I：
10.1111/ijcs.12306
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study explores mothers' attitudes toward advertising in general, attitudes toward advertising to their young children aged 2- to 7-year old, and how these attitudes relate to parental restrictive mediation of screen media usage, specifically television, videogames, and the Internet. A structural equation model was used to test the proposed relationships. Results indicate that mothers' attitudes toward advertising may influence the level of restrictive mediation of children's television and videogame usage.
引用
收藏
页码：610 / 617
页数：8
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