Initiatives for Promotion of Public Non-Financial Reporting Based on the Concept of Sustainable Development to the Business Community of Russia

In present paper the problem of attitude of business consciousness of the International and Russian business communities in the field of the public non-financial reporting are studied. The foreign business community follows the basic principles and goals of the sustainable development, publishing a non-financial reporting based on the GRI standard, receiving significant benefits from this. However, the Russian business community has not yet formed a business consciousness about the need to publish non-financial reporting and understand the benefits of this. The reasons of such situation are investigated by conducting an interview among large, medium and small business. The list of initiatives on the base of the Sustainable development conception with helping a GRI standard aiming to promote the public non-financial reporting into the Russian business community is suggested.