EDUCATIONAL AND COMMUNICATION SUPPORT FOR GLOBALIZED DEVELOPMENT STRATEGIES BY PROFILING GRADUATES IN THE FIELD OF ECONOMICS AND BUSINESS MANAGEMENT

The authors present results of their original research on an integration of issue of sustainable, i.e. economically, socially and environmentally balanced socio-economic development. They analyse derived objectives of the EU and OECD strategic development documents in particular EUROPE 2020 with an outlook to 2035, Horizon 2020, Sustainable Production, Green Economy and Green Growth. In confrontation with tasks of the Action Plan of Education to the sustainable development (SD) at Slovak universities, they will implement the results of the research into the profile of university graduates in the study field (SF) 3.3.16 Economics and Business Management (EAMP). The research is oriented on an innovation of provided study programs but especially on a formalization of a concept of the new study program "Integrated Enterprise Management" at the 2nd and 3rd level of education, on the conceiving and formalization of new areas and subjects of study overlapping requirements for graduates resulting from global development strategies programs. The direction of scientific and research focus on their support is also formulated to relevant educational and communication activities on the identified tasks, objectives and milestones of globalized strategies and new fields of study and subjects of study. The research outcomes obtained under the University of Economics Bratislava, Faculty of Business Economics (UEBA FBE) are generalized for an application in economics and management fields and study programs in general.