CREATIVE ECONOMY AND THE IDEA OF THE CREATIVE SOCIETY

Creative economy consists of such areas as publishing, advertising, architecture, design, art, crafts, fashion, television, films, software, music, toys, and others. The areas of the creative economy are grouped in different lists suggested both by scholars and by government. The concept of creative society arises both from the ever-increasing creative challenges in society and from the emergence of the creative economy. However, the creative society presupposes the existence of creative individuals and the economic environment within it. The paper deals both with the different classification of the creative economy and with the concept of a creative society.