Do well by doing good? Don't count on it

被引：1

作者：

Margolis, Joshua D. ^{[1
]}

Elfenbein, Hillary Anger ^{[2
]}

机构：

[1] Harvard Univ, Sch Business, Org Behav Unit, Boston, MA 02163 USA

[2] Univ Calif Berkeley, Berkeleys Haas Sch Business, Org Behav & Ind Relat Grp, Berkeley, CA 94720 USA

来源：

HARVARD BUSINESS REVIEW | 2008年 / 86卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Research over 35 years shows only a weak link between socially responsible corporate behavior and good financial performance. However, there's no evidence of risk in doing good, only in being exposed for misdeeds.

引用

页码：19 / +

页数：3

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