Reengineering supply chain management architecture - For the collaboration of marketing dynamics and manufacturing strategy

Supply Chain Management (SCM) is the contemporary way to fulfill customer satisfaction and corporate objectives. It's brilliant at creating company value with the minimum cost to the world-class manufacture and service provider. However, from both the paper review and the observation of the global industry, it shows that the industry was dramatically suffered the Bullwhip Effect [1] in supply chains, illustrated as Figure 1. From 1983 to the present, this Bullwhip Effect was also affected in the semiconductor industry heavily and could be clearly illustrated by the dramatic fluctuation and deviation of world wide wafer fabrication equipment shipments and semiconductor shipments. [2].