ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA

被引：0
|
作者：
Loureiro, Sandra Maria Correia [1 ,2 ]
Lopes, Joao [1 ]
机构：
[1] IUL, ISCTE, Marketing Operat & Gen Management, Lisbon, Portugal
[2] UNIDE, BRU, Lisbon, Portugal
来源：
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE | 2018年
关键词：
stakeholder engagement; corporate social responsibility; co-creation; social media; retailing sector;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1600 / 1602
页数：3
相关论文
共 50 条
  • [1] Stakeholders' "voice" through social media: the case of corporate social responsibility in sport
    Mamo, Yoseph Z.
    Anagnostopoulos, Christos
    [J]. INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2023, 24 (05): : 1002 - 1020
  • [2] Engaging consumers through corporate social responsibility messages on social media: An experimental study
    Uzunoglu, Ebru
    Turkel, Selin
    Akyar, Burcu Yaman
    [J]. PUBLIC RELATIONS REVIEW, 2017, 43 (05) : 989 - 997
  • [3] Consumer motivations for engaging with corporate social responsibility on social media
    Aguirre, Claudia
    de Maya, Salvador Ruiz
    Vidal, Mariola Palazon
    Rodriguez, Augusto
    [J]. SPANISH JOURNAL OF MARKETING-ESIC, 2023, 27 (02) : 202 - 220
  • [4] CORPORATE SOCIAL RESPONSIBILITY IN THE CROATIAN RETAILING
    Renko, Sanda
    Rasic, Sanda
    Knezevic, Blazenka
    [J]. MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS IN THE MEDITERRANEAN AREA, 2009, : 1524 - 1536
  • [5] Corporate social responsibility——Various Stakeholders
    Cheng Yao
    [J]. 科技经济导刊, 2017, (15) : 232 - 232
  • [6] Responsible or redundant? Engaging the workforce through corporate social responsibility
    Smith, Victoria
    Langford, Peter
    [J]. AUSTRALIAN JOURNAL OF MANAGEMENT, 2011, 36 (03) : 425 - 447
  • [7] Corporate social responsibility: engaging the community
    Deigh, Linda
    Farquhar, Jillian
    Palazzo, Maria
    Siano, Alfonso
    [J]. QUALITATIVE MARKET RESEARCH, 2016, 19 (02): : 225 - 240
  • [8] CORPORATE USE OF SOCIAL MEDIA AND CORPORATE SOCIAL RESPONSIBILITY
    Giordani, Mikaeli da Silva
    Soschinski, Caroline Keidann
    Klann, Roberto Carlos
    [J]. REVISTA GESTAO ORGANIZACIONAL, 2019, 12 (03): : 18 - 34
  • [9] Connecting Corporate and Consumer Social Responsibility Through Social Media Activism
    Kampf, Constance E.
    [J]. SOCIAL MEDIA + SOCIETY, 2018, 4 (01):
  • [10] The management of Corporate Social Responsibility in media group through social networks
    Lopez Cepeda, Ana Maria
    [J]. 2015 10TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI), 2015,
12345