A study of the adoption behaviour for In-Car GPS navigation systems

被引：24

作者：

Hsu, Chin-Lung ^{[2
]}

Lin, Judy Chuan-Chuan ^{[1
]}

机构：

[1] Soochow Univ, Dept Comp Sci & Informat Management, Taipei 100, Taiwan

[2] Dayeh Univ, Dept Informat Management, Dacun 515, Changhua, Taiwan

来源：

INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2010年 / 8卷 / 06期

关键词：

DeLone and McLean IS success model; GPS; global positioning system; In-Car GPS navigation systems; reference group influences; mobile communication; SOCIAL-INFLUENCE; MCLEAN MODEL; TECHNOLOGY ACCEPTANCE; CONSUMER REVIEWS; SUCCESS; DELONE; COMMUNITIES; INTENTION; COMMERCE; ADOPTERS;

D O I：

10.1504/IJMC.2010.035480

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

While In-Car Global Positioning System (GPS) navigation system is useful for drivers, the penetration rate remains relatively low. This study was based on the De Lone and McLean (D&M) Information System (IS) success model that incorporates reference group influences as belief-related constructs to assess the successfulness of In-Car GPS navigation systems. The research was done through a survey of 258 In-Car GPS navigation system subjects via the internet. The findings indicated that both D&M factors and reference group influences played important roles in measuring the success of GPS navigation devices. The results may provide further insights into GPS-related marketing strategies

引用

页码：603 / 624

页数：22

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