Self-customization of online service environments by users and its effect on their continuance intention

被引：24
|
作者：
Kang, Youn Jung [1 ]
Lee, Won Jun [1 ]
机构：
[1] Sungkyunkwan Univ, Sungkyunkwan Business Sch, Seoul 110745, South Korea
来源：
SERVICE BUSINESS | 2015年 / 9卷 / 02期
关键词：
Perceived fit; Self-customization; Self-efficacy; Service environments; Continuance intention; EXPECTATION-CONFIRMATION MODEL; SOCIAL COGNITIVE THEORY; MASS CUSTOMIZATION; TECHNOLOGY; ACCEPTANCE; EFFICACY; PERSONALIZATION; CUSTOMERS; BELIEFS; MOTIVATION;
D O I：
10.1007/s11628-014-0229-y
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Service providers embed self-customization options into their web-based service systems to facilitate user-centered service creation and consumption. The aim of this study is to demonstrate that provision of such self-customization features offers customer lock-in effects. Specifically, the study explores how the act of self-customization enhances users' self-efficacy beliefs and perceived fit of the resulting service environment with their wants and needs. An AMOS analysis based on survey data of 600 undergraduate students indicates that (1) self-customization enhances perceived fit and self-efficacy and (2) they in turn enhance users' motivation and continuance intention.
引用
收藏
页码：321 / 342
页数：22
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