Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets (November, 10.1080/0267257X.2019.1694566, 2019)

被引：0
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作者：
Mingione, M.
Leoni, L.
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JOURNAL OF MARKETING MANAGEMENT | 2020年 / 36卷 / 1-2期
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D O I：
10.1080/0267257X.2019.1699703
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F [经济];
学科分类号：
02 ;
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页码：I / I
页数：1
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