An alternative product extraction method for e-commerce applications

被引：0
|
作者：
Koyuncu, Murat [1 ]
机构：
[1] Atilim Univ, Dept Comp Engn, Ankara, Turkey
来源：
DEXA 2007: 18TH INTERNATIONAL CONFERENCE ON DATABASE AND EXPERT SYSTEMS APPLICATIONS, PROCEEDINGS | 2007年
关键词：
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products.
引用
收藏
页码：397 / 401
页数：5
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