TOURISM OF THE FUTURE - AN ON GOING CHALLENGE

The aim of the paper is to provide information based on data collected from the review of different reports about tourism, a fast moving and competitive industry, an ongoing challenge for the future when travelling is easier and the tourist has more choices and is more aspirational. We value the tourism of experience and that of niche, as the consumers are more cultivated and selective, traveling for self-discovery. New groups of consumers are willing to spend their hard- earned money for authentic travel adventure. Each experience is different and has psychological impacts, the authentic experience being obtained through identifying some new interactions of the tourist with the respective destination. Within this segment regarding the emotional impact we value the satisfaction of the tourists that is being influenced by some factors depending on the locations they had chosen. Luxury, culture, authenticity, experiences will shape the future in tourism. The digital technologies have become imperative in this competitive world and are shaping the traveler's experiences as they provide valuable information. Our longing for journeys will always make us spend more money due to the higher level of living and this will go on as the number of tourists is increasing as well as the countries that invest in tourism.