LifeGoals: The development of a decision-making curriculum for education

After more than two decades of academic and professional work focusing on the development of psychological theory, research methods, and decision modeling techniques in marketing, the author applies his knowledge to solve what he believes is the single greatest challenge facing the United States-the development of a curriculum and corresponding pedagogy to teach decision-making skills to at-risk children. The initial targets were elementary schoolchildren, but during the developmental process, the author expanded the curriculum to include at-risk young adults and, more recently, MBA students. This chapter began after he retired as professor emeritus (1995) from a school of management and embarked on this new journey into the field of education.