FROM SENIOR MANAGER TO CEO: HOW MANY STEPS SHOULD I TAKE? THE KROTON, ANHANGUERA AND ESTACIO CASE

This case seeks to help the understanding of graduate or undergraduate students in how the professional acts in situations that involve organizational rearrangements but specifically a process of incorporation between companies. The process of incorporation analyzed in this case was the signed by Kroton (S.A.) and Anhanguera Participacoes S.A., in the year of 2013, as well as the proposed incorporation between Kroton and Estacio Participacoes S/A, which in 2017 was not signed by order of CADE, which decided do not approve the alliance project between those organizations. Based on these two events, the case was designed with the intention that students could understand how the incorporations happen in practice so that they can see the application of theory on the practice. The characters and dialogues were built based on the events described in chronological order; and in the relationship between Institutional Theory and the content presented in market announcements, relevant facts and published news in season. This teaching case seeks to provide an analytical view of the acting of a professional in the incorporation process through of institutional lenses.