A base pricing model with deterministic demands for a product with two selling chances was developed in this paper. The purpose of this paper is to explore how the retailer and the supplier to make their own decisions about retail price and wholesale price respectively. By using game-theoretical approach, we examine each firm's pricing strategies and establish the closed-form expressions.
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Univ Arkansas, Coll Business, Dept Management, 2801 South Univ Ave, Little Rock, AR 72204 USAUniv Arkansas, Coll Business, Dept Management, 2801 South Univ Ave, Little Rock, AR 72204 USA
Bajwa, Naeem
Fontem, Belleh
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Univ Mary Washington, Fredericksburg, VA USAUniv Arkansas, Coll Business, Dept Management, 2801 South Univ Ave, Little Rock, AR 72204 USA
Fontem, Belleh
Sox, Charles R.
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Univ Alabama, Tuscaloosa, AL USAUniv Arkansas, Coll Business, Dept Management, 2801 South Univ Ave, Little Rock, AR 72204 USA