Building the Brand

被引：0

作者：

Fiske, Rosanna M. ^{[1
]}

机构：

[1] Publ Relat Soc Amer, New York, NY USA

来源：

关键词：

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

引用

页码：8 / 8

页数：1

共 50 条

[1] Building a brand
O'Donnell, K
[J]. FORTUNE, 2003, 148 (09) : 34 - 34
[2] Building the Brand
Perrottet, Tony
[J]. NEW YORK TIMES BOOK REVIEW, 2011, : 27 - 27
[3] Building the Brand
Rogers, Hawley
[J]. NEW YORK TIMES BOOK REVIEW, 2011, : 8 - 8
[4] BUILDING THE BRAND
Rybczynski, Witold
[J]. ARCHITECT, 2014, 103 (10): : 78 - +
[5] Broader brand building
Coaker, JCQ
[J]. FORTUNE, 1999, 139 (12) : 30 - 30
[6] Building Brand Locations
T Walvis
[J]. Corporate Reputation Review, 2003, 5 (4) : 358 - 366
[7] BUILDING BRAND POWER
Lakshmi, S.
Muthumani, S.
[J]. FRONTIERS IN AUTOMOBILE AND MECHANICAL ENGINEERING, 2017, 197
[8] Building a human brand: Brand anthropomorphism unravelled
Portal, Sivan
Abratt, Russell
Bendixen, Michael
[J]. BUSINESS HORIZONS, 2018, 61 (03) : 367 - 374
[9] Building brand community
McAlexander, JH
Schouten, JW
Koenig, HF
[J]. JOURNAL OF MARKETING, 2002, 66 (01) : 38 - 54
[10] Building the IJEBR Brand
Jones, Paul
[J]. INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR & RESEARCH, 2018, 24 (06) : 1062 - 1062