ENTREPRENEURIAL EDUCATION: METHODOLOGICAL PROPOSAL FOR THE EDUCATION OF ENTREPRENEURSHIP IN HIGH SCHOOL

In this work, it aims to present a methodological proposal for teaching entrepreneurship through training and developing of a startup ideas contest intended to promote the entrepreneurial potential of high school students. For the development of the method, Ulrich and Cole's (1987) learning styles and pedagogical techniques were used. The results show that the methodological proposal applied with teaching pedagogical techniques is configured as a didactic tool. It has enabled an active participation of students in the teaching-learning process, in which it is possible to learn by doing. Consequently, the application of the teaching methodology has arisen, at some level, the entrepreneurial capacity among the students, to the point they were able to present good ideas of startups.