Analyze of using fuzzy neural network in market share prediction

被引：0
|
作者：
Zhang Xiaoli [1 ]
机构：
[1] Chongqing Technol & Business Univ, Coll Comp Sci & Informat Engn, Chongqing 400067, Peoples R China
来源：
Advanced Computer Technology, New Education, Proceedings | 2007年
关键词：
fuzzy reasoning; neural network; market share prediction;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
To forecast market share more accurate, we combined fuzzy reasoning technique with neural network to construct a fuzzy neural network (FNN), which has ability in fuzzy reasoning and learning. In our research, we first use a mineral water brand in local market sample data to train the fuzzy neural network. Thereafter, we can use the exact test data to forecast market share. Compared with the traditional network, FNN obtained a much better result. Thus, we give a more accurate and effective method to forecast market share.
引用
收藏
页码：159 / 162
页数：4
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