LABOR DEMAND ANALYSIS IN THE ELDERLY MARKET SEGMENT

The retirement age increase in Russia will entail not only reducing the costs of the Pension Fund of the Russian Federation, but also an increase in the number of working older people soon, so it is essential to analyse whether employers are ready to hire this category of people and whether there are vacancies for them. The study aimed to analyse the vacancies description of the labour market. which can be occupied by job seekers over 50. The study was carried out by the content analysis method, which is a semantic analysis of job advertisements identifying the words characterizing the desired candidate age. The information source was three job websites: Trudvsem.ru, HeadHuntingsu, and Zarplata.ru. The study revealed the percentage of vacancies targeted explicitly for older job seekers and the vacancies fraction in which such persons can apply. The qualitative characteristics assessment of vacancies for the elderly has been also carried out. The author also compares the number of vacancies for older job seekers with the predicted number of additional employees that will appear in Russia in connection with the retirement age increase. (C) 2021 Published by European Publisher.