Ript™:: Innovation and collective product ownership

被引：0
|
作者：
Judy, Ken H.
Krumins-Beens, Ilio
机构：
来源：
AGILE 2007, Proceedings | 2007年
关键词：
D O I：
10.1109/AGILE.2007.49
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In 2006, Oxygen Media CEO Geraldine (Gerry) Laybourne, the woman largely responsible for Nickelodeon's early success, partnered with her XP/Scrum development team to create a new mission and new revenue stream for her company. This experience report covers product conception through initial release of a single product. It describes how Gerry's leadership qualities paired with agile practices to engender deep mutual trust and collective ownership over technical execution and business outcome. This unbounded collaboration provides a template for future projects at Oxygen and other organizations with innovation as part of their agile product development strategy.
引用
收藏
页码：316 / 323
页数：8
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