Environmental Awareness Effects Toward Factors Affecting Repurchase Intention of Organic Food Consumer Through the E-Commerce Platform

The purpose of this research is to see how environmental awareness effects the factors that influence organic food consumers' repurchase intentions on an e-commerce platform. Healthy consumption, perceived price fairness, perceived quality, and perceived value are among these factors. The research method was quantitative with the instrument of data collection was a questionnaire and collected 400 respondents. To analyze the data, the researchers used SEM PLS (Structural Equation Model Partial Least Square) method and Smart PLS 3 as analyzing tool. The research results showed that environmental awareness has a significant effect on healthy consumption, perceived quality, and perceived value. Then, healthy consumption significance affects perceived value. Perceived price fairness and perceived quality significance affect perceived value. Perceived value significance affects repurchase intention.