CONSTRUCTING SOCIAL REALITIES. THE ROLE OF LANGUAGE AS A PRECONDITION FOR ACTION

Language is the basic concept in learning and constructing knowledge in organizational context. In this paper, a social constructionist perspective is adopted to explore the role of language in fashioning the future of organization. The postmodern paradigm involves challenging the process whereby organizational realities are constructed, the language being the trigger of action. The way members of organization talk, describe, and explain, influences their behavior and attitudes, shaping the organization identity. The paper concludes emphasizing the connection between language, thought, action, and invites on reflection regarding the realities taken-for-granted that are essential for the development of organization.