Digital Transformation Impact in Security and Privacy

Emerging technologies are changing the way people live and how businesses work. There is an exponential growth of data that is leading to the rise of new developments that allow companies to get actionable insights and improve their business model. This is what digital transformation is about. It refers to the process of involving new technologies to create new business processes or change existing ones. Digital transformation can be very beneficial for a company as one of its primary goals is to enhance customer engagement. Nowadays, consumers are expecting personalized experiences from companies. Therefore, it is essential for companies to use technology to innovate their processes and analyze the vast amount of data that is generated daily so they can meet customers' expectations. However, as more data is generated and new technologies are evolved, risks and threads are becoming a concern for both businesses and consumers. Security and privacy are key factors companies need to consider when implementing technologies that could potentially affect the consumer. In order to succeed and avoid big cost implications, measures that ensure the security of data are necessary. This paper addresses the benefits and drawbacks of digital transformation in business, primarily focusing on the risks that come with it, such as privacy and security. It also explains how new technology is able to solve these problem and new trends that would be interesting to do research on in future.