Study on Financial Products and Service Innovation in Rural Internet

This paper analyzes the status of rural finance for poverty alleviation in Tiandong County, organizes the issues in the rural finance for poverty alleviation in Tiandong County, focuses in finding the causes for insufficient willingness of rural financial institutions to supply, and subsequently seeks out the motives in the innovative development of targeted poverty alleviation through rural internet fiance in Tiandong County; proposes the innovative ideas and mode selection for internet finance for poverty alleviation in Tiandong County, based on the idea that the integration of internet finance and rural finance in the context of information economy, financial depression and interest rate liberalization is bound to promote the development of rural inclusive finance.