Explaining demographic group differences in affirmative action attitudes

This research identified mediators and a moderator of the relationship between demographic category and attitudes toward affirmative action (AA). Data were collected from national samples of sociologists and business academics. The results indicate that racism, traditional attitudes toward women, and belief in the existence of gender and race discrimination in academe were significant predictors of AA attitudes. Several findings provide support for the prediction that these factors mediate the relationship between demographic group membership and AA attitudes. Additionally, male sociologists who believed they personally experienced discrimination had more negative attitudes toward AA. Perceiving personal discrimination increased support of AA among female business academics. Implications for attitude and intergroup conflict theories are discussed.