The impact of e-retail characteristics on initiating mobile retail services: A modular innovation perspective

被引：34

作者：

Chou, Yen-Chun ^{[1
]}

Chuang, Howard Hao-Chun ^{[1
]}

Shao, Benjamin B. M. ^{[2
]}

机构：

[1] Natl Chengchi Univ, Dept Management Informat Syst, Coll Commerce, Taipei 11605, Taiwan

[2] Arizona State Univ, Dept Informat Syst, WP Carey Sch Business, Tempe, AZ 85287 USA

来源：

INFORMATION & MANAGEMENT | 2016年 / 53卷 / 04期

关键词：

Mobile retail services; Modular innovation; m-Commerce; e-Commerce; Multichannel retailing; E-BUSINESS; ONLINE CHANNEL; E-COMMERCE; ADOPTION; USAGE; ORGANIZATIONS; CAPABILITIES; INTERNET; MARKETS; BRICKS;

D O I：

10.1016/j.im.2015.11.003

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm's migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies. (C) 2015 Elsevier B.V. All rights reserved.

引用

页码：481 / 492

页数：12

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