In current, such factors as low level of income of the farmers and slower growth, imperfect rural social security system, poor consumption environment in rural, and backward concept of rural consumption have restricted the effective growth of consumer demand in rural areas. Therefore, in order to expand consumer demand in rural areas, we must promote steady growth in income of the farmers, vigorously promote equalization of basic public services, improve the consumption environment in rural areas, and update the concept of rural consumption, and so on.