Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter?

被引：163
|
作者：
Kim, Jinkyung Jenny [1 ]
Hwang, Jinsoo [2 ]
机构：
[1] Youngsan Univ, Sch Hotel & Tourism Management, Yangsan, South Korea
[2] Sejong Univ, Coll Hospitality & Tourism Management, Seoul, South Korea
来源：
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT | 2020年 / 42卷
关键词：
Drone food delivery services; Pro-environmental role; Norm activation model; Theory of planned behavior; Product knowledge; PRO-ENVIRONMENTAL BEHAVIOR; DECISION-MAKING; INTENTIONS; TECHNOLOGY; CONSUMERS; TOURISM; INNOVATIVENESS; RESPONSIBILITY; TRANSPORTATION; EXPERIENCE;
D O I：
10.1016/j.jhtm.2019.11.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study attempted to merge two theories, which included the norm activation model (NAM) and the theory of planned behavior (TPB), in order to explain eco-friendly behavioral intention formation in the context of drone food delivery services. In addition, this study deepened the theoretical framework by considering the moderating role of product knowledge about the pro-environmental role of the drone-based food delivery services. Sixteen hypotheses were tested using a total of 401 samples collected in Korea. The data analysis results indicated that all hypotheses within the model that merged the NAM and the TPB were statistically supported. Furthermore, product knowledge played a moderating role in the relationship between (1) ascribed responsibility and personal norm, (2) attitudes and behavioral intentions, and (3) subjective norm and personal norm.
引用
收藏
页码：1 / 11
页数：11
相关论文
共 8 条
  • [1] Volunteer tourism (VT) traveler behavior: merging norm activation model and theory of planned behavior
    Meng, Bo
    Chua, Bee-Lia
    Ryu, Hyungseo Bobby
    Han, Heesup
    [J]. JOURNAL OF SUSTAINABLE TOURISM, 2020, 28 (12) : 1947 - 1969
  • [2] Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior
    Hwang, Jinsoo
    Kim, Insin
    Gulzar, Muhammad Awais
    [J]. SUSTAINABILITY, 2020, 12 (04)
  • [3] Application of the value-belief-norm model to environmentally friendly drone food delivery services The moderating role of product involvement
    Hwang, Jinsoo
    Kim, Woohyoung
    Kim, Jinkyung Jenny
    [J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2020, 32 (05) : 1775 - 1794
  • [4] Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam
    Le, Manh Hung
    Nguyen, Phuong Mai
    [J]. SUSTAINABILITY, 2022, 14 (02)
  • [5] Drivers of Residents' Home Composting Intention: Integrating the Theory of Planned Behavior, the Norm Activation Model, and the Moderating Role of Composting Knowledge
    Kopaei, Hamid Rastegari
    Nooripoor, Mehdi
    Karami, Ayatollah
    Petrescu-Mag, Ruxandra Malina
    Petrescu, Dacinia Crina
    [J]. SUSTAINABILITY, 2021, 13 (12)
  • [6] Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model
    Pillai, Souji Gopalakrishna
    Kim, Woo Gon
    Haldorai, Kavitha
    Kim, Hak-Seon
    [J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2022, 105
  • [7] Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers' Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?
    Yang, Xianchuan
    Tseng, Yafen
    Lee, Beyfen
    [J]. FRONTIERS IN PSYCHOLOGY, 2021, 12
  • [8] Research on the Influence Mechanism of Public Participation in Environmental Governance in the Context of Big Data: Based on the Theory of Planned Behavior and the Norm Activation Model Integrated Analysis Framework
    Yang, Ruoyu
    Wa, Da
    Xu, Kaibo
    [J]. POLISH JOURNAL OF ENVIRONMENTAL STUDIES, 2022, 31 (06): : 5371 - 5381
1