NON-TECHNOLOGICAL INNOVATIONS AND THEIR IMPACT ON THE SOCIO-ECONOMIC DEVELOPMENT OF RUSSIA

The peculiarity of modern scientific research of innovative activity in Russia is focusing on the development of technological innovation. However, in recent years there has been a steady trend of increasing the role of non-technological innovation in the successful functioning of economic entities of the economy, which include marketing and organizational innovation. Objectives of the study: analysis of the innovative activity of total, technological and non-technological innovations in Russia, carrying out international comparisons in the field of research, evaluation of the impact of the level of development of non technological innovation on the socio-economic development of the state and the dynamics of GDP. Methods. In this paper we used a variety of theoretical and empirical research methods, including a literature review, economic and mathematical, economic and statistical analysis methods. Conclusions. A result of research we evaluated the level of non-technological innovative development of modern Russia, we have identified the most innovative development spheres of non-technological innovation, and have assessed their impact on the dynamics of GDP. The study will determine the future strategic orientation of innovative development of the state in the field of non-technological innovation.