A Study of Customer Relationship Management Application in Electronic Commerce Environment

被引：0
|
作者：
Wang, Ya-Qin [1 ]
Song, Yu-Ming [2 ]
机构：
[1] Shanghai Univ Int Business & Econ, Dept Logist & Elect Commerce, Shanghai, Peoples R China
[2] Tongji Univ, Dept Project Management & Real Estate, Shanghai, Peoples R China
来源：
PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON COMPUTER ENGINEERING AND INFORMATION SYSTEMS | 2016年 / 52卷
关键词：
electronic commerce; customer relationship management (CRM); data mining; system model;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
In addition to the convenience and low cost, more important advantages of electronic commerce are to capture plenty of raw data of customers' buying behaviors, discover the hidden regularity in the complex behaviors based on the classification, processing, statistics and mining of these data, and provide customers with high-quality service centered by technology. This study analyzes the features of customer relationship management in e-commerce environment, put forward e-commerce customer relationship management system model based on data, algorithm and model management, and provides effective solution for the specific application of e-commerce customer relationship management.
引用
收藏
页码：426 / 430
页数：5
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