AWARENESS OF GREEN TECHNOLOGY AMONG ENGINEERING TECHNOLOGY STUDENTS

Sustaining biodiversity and clean environment are the main aims of green paradigm. However, past research has shown that green awareness among people especially in the developing and third world countries is low. Hence, the purpose of this case study was to identify the awareness of engineering technology students regarding green technology in one of the public universities in Malaysia. Technology Acceptance Model (TAM) was used as the underpinning theoretical framework. A sample of 40 final-year university students from the Department of Engineering Technology was randomly selected. The study found that even though the majority of the respondents claim that their awareness of green technology is relatively high, the daily application of green technology in their lives is only moderate. Interestingly, in the open-ended section, respondents were asked to state an example of a green technology, one-fourths (25%) of the respondents admitted that they do not know. Further, almost half of the respondents state that Malaysian citizens have rather low awareness of green technology.